Monday, May 2, 2016

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The Death of ‘Huffpost Live’: the way to Fail at Video

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We keep hearing that video is that the future. therefore what it the longer term of video? I don’t apprehend. TV news itself is simply currently approaching the desperation section of disruption that the remainder of media started grappling with a decade past. Desperation is that the parent of innovation which is simply starting. to induce a glimpse of what’s potential, I’d look to Facebook and YouTube, not big, recent or new media corporations.

A few years past, I speculated that video on mobile devices would need creating silent movies—video and captions—because users wouldn't hassle casting off their headphones to look at on the run or wouldn't (I hope) play video with the sound up publically. I didn't anticipate the impact Facebook’s call to auto-play video with preach would wear the creation of recent sorts of TV.

Take a glance, too, at however folks area unit experimenting with live video via Facebook Live, and optical instrument and viverrine before that. News retailers do the certain thing: location reports with someone holding a mike telling us—rather than showing us—what’s happening. That’s simply another copy of recent TV news.

At identical time, news personalities do alternative things. begin with the ever-outrageous, faithfully inventive Ricky Gervais. As presently as he may discuss with associate degree audience victimization Facebook, he took to showing US his cat, Ollie. Oh, goody, a brand new medium results in however additional cats? Look past that and you see Mr. Gervais mocking the shape, fiddling with it, stretching it like Silly Putty. He did identical issue terribly ahead of time with audio podcasts, that he initially created within the Guardian’s tiny studio, influencing The Guardian—when it started its own podcasts—to adopt his direct, human, ironic voice instead of the plastic broadcast aura of, say, the BBC.

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